Almost everyone and their grandmother has weighed in on the Instagram acquisition over the last 24 hours, which demonstrates the extent to which tech startups have made it into the mainstream consciousness of our culture (in part thanks to ‘The Social Network’). There is compelling Aaron Sorkin-esque storyline behind the Instagram acquisition: company sells for $1B with zero revenue in two years flat. It’s impressive to say the least and, of course, controversial. But the real story is the fact that Instragram built and scaled their service to thousands of users with just a dozen people. Do the math on that. $1,000,000,000 / 12 person headcount = approx. $83M per head. That is just nuts.
The Instagram acquisition provides
us with yet another proof point for a very big trend in tech. The cost of
starting AND scaling startups going down = dramatically more leverage for
10 years ago, entrepreneurs with an
idea and a Powerpoint presentation had to go to the VCs on Sand Hill road and
basically ask for permission (read: $5M) to start their companies and hire the
20 engineers needed to work on a prototype. Today, two twenty something year
olds can get free office space, free hosting and start building their prototype
on a shoestring Rammen budget-funding the entire venture on their credit cards.
The reduced cost in getting started has unleashed a dramatic shift in leverage
away from investors and towards entrepreneurs. Sweat, not money, is where the
power lies now.
This shift in power represents a golden opportunity for entrepreneurs-a sort of modern day tech gold rush. Unlike the frothiness of the late 1990s, the Internet has matured as a platform and become ubiquitous in every household and on every mobile phone. The catch 22 here is that there will be a dramatic rise in the number of founders (see Naval’s post on why we have a shortage of engineers in the Valley) which will inevitably lead to a lot more companies being created and destroyed-capitalist creative destruction on steroids. This is not a bad thing. The net effect is positive because there will be more product experiments going on simultaneously, more companies achieving product-market fit, more value created, jobs created… you get the picture. However, it does mean that if you are a founder, you are going to have to spend much more time picking your market to avoid the “me too, also ran” syndrome For More Information Please Visit http://epicfollowers.co.uk/ .
Does Instagram work for network
marketing companies? Great question! Some people are very serious about
building their business offline but are not sure if this social media platform
will be helpful.
Instagram is a very powerful tool to use to grow your network marketing company. People think in pictures and when you have social media at your fingertips you will be able to use this platform to get more people to pay attention to you.
Promote Your Product
If you have visual products, you
can use product pictures to promote and showcase your products and their
benefits. You may even want to post some photos of yourself using the products
and videos are great as well.
Let People Get to Know You
Another thing that Instagram is great at doing is helping people get to know you better and the most important thing to do is building that know, like and trust factor. The way that you get the know, like and trust factor is to let people into your world and Buy Active Instagram Followers UK.
Instagram is great at letting
people into your world because you’ll be able to showcase things that happen in
your life, things that you want to share with people, etc. All of these things
allow people to get to know you better and we all know that we do business with
people that we want to do business with due to the fact that we like and trust.
Using Instagram to build your business is a no-brainer because there are so many people that are on that platform and when you have something interesting to share with them, they will be glad to take a look.
I want to talk about a fast growing social media site that is really growing fast and offers real good online promotion potential for any business. I’m talking about Instagram!
Before we get to that, when it
comes to marketing a business online many of the old paid advertising online still
work. Pay per click ads on Google, and Yahoo/Bing still work. PPC ads on
Facebook really work.
However, there is no denying the
power of Facebook, Twitter, You Tube, LinkedIn, Pinterest, and so on. The same
is true for Instagram
Instagram is barely 4 years old and
has over 150 million users worldwide. Meaning, displaying your business
products and services online through Instagram photos has a wide reach all over
Here are some important Instagram
tips for an online business.
1. Share your photos on other
social networks. Ideally, you want your business to be popular among many
people, including those that are not on Instagram.
To achieve this, share the
important information regarding your products and services on other social
networks such as Twitter and Facebook. Doing this allows people who are not
Instagram subscribers to see your photos and click on your link, which may lead
to improved sales and profit.
When using hash tags be sure to
avoid general statements such as #television, instead say #Samsung #LCD. Try as
much as possible to engage your followers by using effective hash tags.
Also, be sure to check what other
firms in your industry are doing. They might have new ideas that you don’t
3. Only Share important content.
Intuitively, many people will only want to know the most important information
about your business, goods, and service.
When sharing information on Instagram be sure you only share important information regarding the business, its goods, and service. Avoid using sharing of information that cannot add value to the business.
4. Be consistent. Consistency is
very important when it comes to increasing sales and business popularity
through any social network.
Be sure the photos you post and share on Instagram tell the same story about your business. Posting inconsistent and incoherent information can be costly, so always make sure you stick to the same information you want to tell people regarding your business.
Instagram is at the top of the list of daily enjoyments for me. When I first started using Instagram I was looking for inspiration and motivation for the kitchen. 99.9% of my pictures are of meals I have created. The reason for this is to showcase that making delicious and healthy meals does not take a Culinary Institute Of America trained chef, nor does it take a lot of fancy ingredients. I like to make my meals simple and tasty, thus the hashtags #KeepItSimple and #KeepItTasty. No reason to cloud the flavor of the ingredients in your meal with items that don’t enhance the flavor of the dish nor have a purpose.
Along the way instagram took on
a different role in my daily life. The inspiration and motivation was still
there but the unintentional comedy rose to new levels. Before I discuss the
pictures that are my favorite let me say that I love laughing and these
pictures help to take the stress away from life even if for a few moments. If
you are on Instagram then I think you can agree with these pics in that they
make you chuckle when you are scrolling through the pictures on your iPhone or
Top 6 Reasons I Go To Instagram
The Artist At The Coffee
We have all seen these pics.
The one where the barista, do they only call them that at Starbucks?, decided
that they were either bored or a starving artist and turns your cappuccino into
a canvas. You see the heart shapes all the time but I have never seen one of a
face or of an animal. These pictures always make me laugh because I can
envision the person order their cappuccino with the hopes of tasting that
steamed milk and hot coffee and easing their stress and outcomes a heart. Who
does the barista decide gets the heart? Why does the person on Instagram decide
that another picture of milk in the shape of a heart is something to be posted.
We get it. Coffee as art. Let’s move on!
Quest Bar Pictures
I am not sure when the Quest
Bar became the face of healthy eating but if you visit a healthy feed there is
almost assuredly a picture of a Quest Bar. And it isn’t enough to just be a
Quest Bar but this product has been chopped and put into cookies and cakes,
broken up and tossed into yogurt and so many other variations of its use that
this post would be too long. I have never had a Quest Bar and most likely never
will so I cannot comment on the taste. Why do the Instagram pictures make me
laugh? They are everywhere and you cannot go a day without seeing a picture of
I mentioned the pictures of
coffee barista artists up above but a day cannot go by without pictures of cups
of Starbucks. They may be just the outside of the cup, they may be the inside
of the cup. I have even seen pictures of the inside of the Starbucks. I see
them and I think to myself: you purchased a Starbucks coffee and at some point
between paying and drinking you decided you need to photograph it but did you
taste it first? Did you sit down and talk with your friends and stop the
conversation to take the picture? I have a lot of thoughts float through my
head and I laugh because I am putting a conversation together that most likely
is not taking place but in my mind it is and it is hilarious.
This is my third favorite
picture on Instagram. I am not sure why it cracks me up when I see them but
they do. I guess on the inside I am thinking to myself: when you cannot bake
use the microwave. Maybe secretly I want to make mug cake. I’m not sure, but I
am certain that when the pictures on the Instagram show up I laugh from the
gut. I can say that I have seen some wonderful mug cake creations like the
molten chocolate mug cake. That is incredible in my mind, but the old I poured
1 egg, protein powder and whatever else and voila I ‘baked’ a Protein Mug Cake
just cracks me up.
These just kill me. They are on Instagram in droves and they make me laugh because my thought is: Wow, you know how to use your blender. It is a cooking snark of course, but how many pictures of green smoothies can one person see before thinking: awesome, now try cooking those greens in a different form or fashion. I know that smoothies are fast and I make them as well, but when I do make them I don’t share them with Instagram because I didn’t do anything other than adding water, vegetables and fruit to my blender. I want my Instagram feed to be inspiring and motivating to get people into the kitchen to cook but that being said if a green smoothies gets somebody started on the path to health then I am all for it. Let me be clear and say that there is absolutely nothing wrong with green smoothies or smoothies in general it is just when you see 20-50 green smoothie pictures per day you have to just laugh.
Seflies Before, During Or
These are my all time favorite. The picture of the flex pose is the best, but today I am presenting my friend Marlene of Mission To A(nother) Marathon because her selfies have me just about hyperventilating. I love when she posts pictures of herself from the bathroom at her office after a sweaty ride or run and her face tells the whole story. My favorite picture of Marlene is in her swim goggles as she looks like those dudes in Despicable Me and hence my nickname for her is Despicable Marlene. Selfies are the gift that keeps on giving because you know you will see dozens of them at any given time and one is just funnier than the other. Do you wait until the bathroom is clear to take the pic? Do you not care if the bathroom is crowded and Buy Instagram Followers UK For More Information Please Visit http://epicfollowers.co.uk/ .
The risk of going social for
Many experts advise that businesses should open company social media accounts
to its employees, while others advise against it. Proponents tout the
advantages of relationship and trust building with customers and positive
interactions with your market.
Opponents, on the other hand, may cite events like the recent Twitter debacle where Chrysler Motors posted this beauty of a tweet: “I find it ironic that Detroit is known as the motorcity and yet no one here knows how to f**king drive”. The original message was NSFW, and while many chuckles ensued, imagine the horror and frantic scrambling for the phones when Chrysler execs saw this doozie!
It came to light that an employee of the company that handles the automakers social media campaigns was responsible for the slip-up, most likely tweeting to the Chrysler account instead of a personal one by mistake. The company deleted the errant tweet, and issued an apology to Chrysler’s Buy Followers UK , for which I’m sure most understanding people will soon forgive and forget, but it does go to show how a company’s reputation can be affected by social blunders, even with the best of intentions.
Employees as ambassadors for
Despite the occasional folly, I’m still inclined to recommend opening the lines
of communication for employees of your company through social media. For one,
your employees are already on Twitter and Facebook throughout the work day
anyway. Yes, they are. So you need to consider: do you set allowable workplace
distractions, or let your employees choose their own? I’ll advise to let there
be no shame in it, so long as it doesn’t interrupt productivity (hint: with a
written social media policy in place, it may even increase productivity).
Second, employees are more
likely to become passionate about the services they provide, given that they
essentially become public figures with a level of expertise and implied
authority that customers will look up to. So why not train employees to
represent your brand effectively, and give managers and/or employees the crown
of being ambassadors for your business through social media marketing.
Establishing the ground rules
in written format will let every manager and employee involved know what is
acceptable and what isn’t. Most importantly it will convey to everyone exactly
what the goal is regarding the company’s social presence online. Are
you going social for reputation management? To provide customer support? To
show transparency in your company? To increase your marketing reach? Maybe a combination
of these ideas? When all parties know what it is they are striving for, you
will see your social media effectiveness – and your bottom line – skyrocket.
Also, let only those who have
the desire take on these additional responsibilities, as these people will best
represent your brand. It’s important to note here that taking on a social media
role in the company should be completely voluntary!
Establishing Social Media
policy in the workplace
When establishing company social media policy it’s important to cover such
aspects as divulging proprietary company information, revealing information of
a personal or private nature, use of profanity, keeping a positive voice, time
allowed on social sites vs. actual workplace activity, when and what personal social
media activity is allowed, etc.
Also document what the
consequences would be for an employee who violates the rules of the policy.
Educate your employees on this document during the process of training them for
their social media role, and have them sign a copy that goes into their
Start small, keep it fun
Obviously, you can’t just go company wide with social media right out of the
gates. There are likely to be plenty of glitches and concerns, and a bit of
upheaval until new roles become routine, so it makes sense to start out on
smaller scale. Choose a small core of people, like department managers. Give
them a few weeks and have them report their experiences in monthly meetings.
This is a great time to discuss insights on what does and doesn’t work, and
provides the opportunity for brainstorming on a regular basis. Throughout the
process, keep in mind the short and long term marketing goals of the company
regarding social media.
As your businesses social
networking experience unfolds you can refine your social media policy further,
and eventually reach a point where you’re comfortable passing social media
roles to other employees. While a project manager may have great information to
provide to customers and potential clients through your business’ social
networks, employees with more specific roles and “hands-on”
responsibilities will have even more insight to provide concerning your
company’s products and services. Everyone can play a role in the customer
support your company provides.
Don’t rule out the thought of
having contests and offering incentives that can be awarded individually or to
entire departments to keep employees motivated and engaged. Offer your
employees prizes like catered lunches at work, extra days off, “early-outs”,
and even pay bonuses for reaching specific milestones you set. Make sport of
it, and watch your business sail.
Remember, this should be an enjoyable way for your employees to contribute to reaching your company’s goals. If and when social media becomes more of a chore than a desired responsibility, things will spiral out of control. It will always be imperative to keep an open channel of two-way communication up and down the ladder. Establishing a social media committee, meeting on a weekly to monthly basis, is a simple way to accomplish this. Round table discussions will promote brainstorming and give everyone involved their own voice in the process.
In the end you’ll find that the benefits of all this far outweigh the problems you might encounter. The one real problem you may find is just getting started with social media in the first place. For More Information Please Visit http://epicfollowers.co.uk/
Social media posts are capable
of driving targeted traffic.
Creating a new web page can be
compared to taking a beautiful photo to post on Facebook. You want to show it
to the whole world and take pride in it, but you do not want to plead for attention
(or even worse, spend for it). For this reason, well-placed social media posts
can really matter to both landing pages and selfies. A single link on Reddit
was able to drive more than 20,000 visitors over a weekend, and links sent to
StumbleUpon were able to transform the small number of visitors earned daily by
a page into hundreds of them. Who would not want to take advantage of that
Improve your SEO ranking with
Search engine crawlers are
aware of the pages that consistently earn traffic, as well as those that are
ignored, forgotten or just floating. To get top results in search engine
rankings, it is vital to have a killer content marketing strategy. However,
driving traffic to your optimized pages causes them to quickly rise in the
search engine results pages or SERPs.
When done properly, social
media can build meaningful relationships.
Marketing with Twitter and
Instagram is so cool because it allows you to interact with your customer base.
When you read the tweets, as well as status updates of your customers, you will
be able to gain some insight into their everyday lives (and therefore adjust
your online marketing strategy). What do they love to buy and why? How do they
spend their weekends? What type of posts do they love sharing and from what
Social media can also be used
as a tool to connect with complementary businesses, those that do not compete
with you; authorities or influencers in your field; and journalists that cover
your industry. At times, simple retweets can end up in becoming besties.
Users are interested to read
To users, Facebook and Twitter are social networks and not marketing machinery. Therefore, they do not see your posts as a form of advertisement, and will be interested in what you have to say. This results to serious web traffic once you link to your site and posts that market themselves when friends and Buy Instagram Followers UK share them.
Social media advertisements let
you target and retarget.
One reason why social media is
essential is the fact that the ads are on these platforms are highly
customizable by nature. For instance, Facebook ads let you target users by
different factors such as location, industry, educational level, record of
purchase and the pages they have liked. In addition, you can opt to install a
Facebook pixel on your site and use it in retargeting users who visit that have
a greater probability of converting into solid leads and sales.
Social media can help you gain Followers UK attention at events as well, as earn more media coverage.
No matter what event, whether your business is a charity fundraiser sponsor or major trade show participant, social media can help in leveraging your presence.
As the year 2020 has started it makes sense that in this new year what could be the biggest social media changes that can be expected.
Typically, the world of social
media has witnessed a continuous growth in technology and innovation. Every day
some new innovations are seen, or new announcements are heard.
So, let’s discuss the
prospective trends that can follow in this year and ways in which the social
media managers can plan for these changes.
1.Continuous growth in the Live
Recently Facebook announced
some changes to its News Feed algorithm that will change itself based on the
type of content users that shifting from the user’s friends and families to the
type of content or pages which the user’s followers. This further implies that
it is going to initiate an intensive discussion among the users as they share a
content in their own private network.
2. Messaging apps will be an
important mode of communication.
Today there are various
messaging apps like WhatsApp, Facebook Messenger, WeChat etc. Almost 4 billion people
use these kinds of messaging Apps to communicate with the each other. These
kinds of Apps provide a much faster and easier way to contact people. In fact,
using messaging for customer service is more far more scale and lesser to cost
especially for businesses and customer services.
3. Virtual reality on the rise
of better marketing experiences.
In the era of Artificial
Intelligence Virtual Reality is making the headlines. With its unique features,
it creates a memorable experience unlike other mediums in the field of
marketing. In fact, due to this brand are instantly acknowledging its value.
4. Voice search and AI will be
the game changer
As the development continues the voice-powered devices which are quick in responding to the verbal commands are heavily dependent on Artificial Intelligence. As we can see in the market that some voice controlled for personal help are being built into a few devices that we use such as smart speakers, TVs etc.
The other innovation where
Artificial Intelligence plays an important role is in autonomous vehicle
technology continues to progress. Based on this technology, it is apparent that
voice activation will be certainly used for the self-driving cars too. As these
kinds of vehicles will be equipped with voice-powered capabilities that will
allow the drivers to execute other functions like making phone calls without
taking your hands away from the steering.
5.A boom in Live Streaming
There will be an outgrowth of Live streaming and we are going to see a lot more to it. The presence of Live Streaming will increase as it works. For instance, through this technology, we get an upgrade in the phones every day.
6.Online Hangouts will be the order of
The online hangouts are
trending fast with the Generation Z which believes in more of socializing and
partying. In fact, Online Hangouts goes hand in hand with the VR.
7. Influencer Marketing will be
at the Focal point in the Social Media Engagement
The influence of marketing is a
Big business with a billion-dollar riding on it. In fact, there are many people
mint money up to 6 figures through influencer marketing.
It has a huge impact on the
millennials in making their career choices and kind of choices they make in
everyday life such as the kinds of products they want to buy.
From a marketing standpoint, the Instagram stories will have a lot of relevance as compared to another marketing platform. There is a flood of Instagram stories which accounts for almost 10,000 Followers UK. For More Information Please Visit http://epicfollowers.co.uk/
A strong and stunning Instagram feed There are a number of key factors that can make your famous here on this widely used platform all over the globe. You have to keep your concerns only with those who are going to get you a great number of followers for a long time. In this regard, the most important thing is to make your profile look great to others. Making your profile appealing for your visitors is one of the key factors of becoming popular on Instagram and Buy Instagram Followers UK .
For example, you are supposed
to showcase your photography skills to the public, don’t ever dare to post a
low quality or a bad photo, which will surely ruin everything in front of your
audience. Rather choose not to post anything at all. High-quality content is
the only thing that is going to get you the expected engagement rates.
Moreover, keep in mind that the people will attract to your profile only if you have something unique as compared to others. Uniqueness is the most important thing because if you aren’t unique, you aren’t giving people any reason to follow you. For example, if you are selling content writing services to the public, make them available the reasonable rates or give them offer to have the first article done for free. In this way, you can attract the people towards you by posting these offers visually on Instagram.
Make the people notice your
Managing to get the attention of people isn’t something very simple. You have
to go through a lot of struggle in this scenario. You are having the aim of
thousands of followers, likes, and comments but unfortunately, getting a few
hundred followers becomes a hectic job.
In this regard, you can try out
a few things to make other people notice you. Approach the people whom you know
already and ask them to follow you on Instagram. Choose to add hashtags or
captions to your photos. Using hashtags will make you appear in the hashtag
feeds of Instagram. You can choose to follow a plenty of Instagram profiles and
in this way, lots of them will follow you back. Also, interact with them in a
nice manner to have a healthy relationship. Leaving good comments on photos of
others may also get you, followers. Keep experimenting with different things
until you get the desired number of followers.
Keep your followers engaged with you the right way One of the most crucial things to mention here is that becoming Instagram famous isn’t about getting followers only but you need to retain your existing followers as well. In this scenario, keeping them happy, satisfied and engaged is another goal to achieve. Choose to make an amazing relationship with your followers by posting on a regular basis, replying to their comments individually etc. You may also choose to ask questions or try anything else to engage with your followers. It will surely let you build long-lasting relationships with your Followers UK.
The success of your business is
dependent on marketing. Let’s face the truth, if you are not marketing it, then
it will eventually meet its demise! And stop complaining that you can’t afford
to market. The truth is, you cannot afford not to market! The
good news is that you don’t need to spend a fortune to market your small business. Here
are 6 powerful, FREE or
inexpensive tips to boost sales and build credibility.
Pssssssssst, come closer! Now
let me be frank; if you are not creating relevant and informative content that
matters to your ideal customers, then you are NOT serving their needs. Worse,
not only is your credibility the size of a ‘gnat;’ but you are handing
potential revenue over to your competitors.
It is important to determine
the needs of your audience and create content that’s going to be meaningful to
them. Once you’ve done that, you’ll need to market it. Here are 10 easy to
Guest Blog Sites
If you think email marketing is ‘old school,’ think
again! For an easy and inexpensive way to connect with new customers, build a
loyal following and increase sales, email marketing can do all of that and
more! If you still think email marketing is a thing of the past, here are 4
recent statics conducted by leading experts:
44% of email recipients made at least one purchase last year
based on a promotional email.
33% of email recipients open email based on subject line alone.
64% of people say they open an email because of the subject
7 in 10 people say they made use of a coupon or discount from a
marketing email in the prior week.
6 Leading Email Marketing
Build a Network
One of the most successful ways
to promote your business is by networking. You can be the best cook or
accountant but if no one knows you, then don’t expect them to buy or refer
business to you. The ole’ saying “People buy from those they know,
like and trust… is very true! So, it’s imperative that people know who
you are and the more face to face recognition at local networking events, the
Networking is a lifestyle in
which you need to incorporate onto your “To Do” list. It is all about
developing and building relationships.
2 Ways to Network:
Get involved with local and online organizations. Take advantage
of membership opportunities. Volunteer for special committees or share expert
Hit the speaking circuit. Offer to give a presentation at local
groups. Most civic, service and professional groups are in need of speakers for
their monthly meetings. Contact your local library, chamber or find online
groups to offer a FREE seminar or webinar on a topic relating to your industry.
An extremely effective strategy
for expanding your business is by forming a joint venture or strategic alliance
with non-competitive companies. This gives you an instant marketing presence in
front of potential clients. Do you know other companies to whom you share
mutual customers with? You should be running, not walking to find who they are
and how you can team up and benefit from each other.
For instance, say you are a
broker… idea partnerships would include Realtors, mortgage lenders, title
companies, appraisers, insurance agents and home builders. The key to this is
to learn as much as you can about each partner’s business so that you can
promote it as you would your own. This new strategic alliance will enable each
of you to grow more rapidly as you have a sales team working on your behalf. It
makes so much sense to work smarter and not harder!
To find businesses that
complement yours, jot down every linked product or service that you don’t offer
but that is related to what you do.
Here are 3 D’s for a Sound
Draft an agreement outlining expectations of the partnership
Develop a bond with your new alliance partners
Decide how marketing activities will be initiated between
partners such as handing out marketing material at various networking
functions, exchanging banners and links on websites or share a big marketing
Since majority of the earth’s population make use of the internet, a website is the best way to tell the world about you and your company. This is also an opportunity to explain why you deserve their confidence and trust. In fact, internet users today expect serious business owners to have an online presence. They use the internet to research before buying products and services. Therefore, a website is a great tool to provide useful information about your business and convince your audience that you offer the best product or service. Here are 4 ways to increase credibility to your website:
Update your website with pertinent and relevant information on a
Offer visitors with quick and flexible answers to their needs
Post testimonials from satisfied customers
Provide visitors with a comment section and make sure you
respond in a timely manner
A well designed, informative
and updated website will add credibility to your business and strengthen your
More and more businesses are blogging as they realize the benefits. It is a great opportunity to establish yourself as an expert in your industry. If executed effectively, this can be a smart online marketing strategy and an affordable way to grow your business.
As you regularly post relevant content, you build a loyal group of followers. Be patient as it takes time. As your followers UK get to know you, they will feel comfortable in passing on leads and referring you to potential clients. In addition: For More Information Please Visit http://epicfollowers.co.uk/